This stored information allows advertisers to create specific target groups and individualize their advertisements. People who use social networking sites give various personal information about themselves, including their age, gender, interests and location, which is stored on the servers of social media companies.
Social media advertising involves creating content on social media platforms, engaging with followers, and running social media advertisements. Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social network advertising is not necessarily the same as social media targeting. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles. Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately. Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/ digital marketing that focus on social networking services. Forms of online advertising that focus on social networking services
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